People, not companies, are at the root of every business transaction. So it’s people, not companies, that you need relationships with to make your business grow and your revenues increase.
When you make a contact in this business, you never know when or how that contact is going to pay off for either of you. But, it often does, doesn’t it?
Sometimes the simplest unexpected contact can come through a friend of a friend and you take home a business card. And that’s the end of it. Or so it seemed.
Then comes the day that you find yourself in a pickle, and you wrack your brain to remember that guy you met through so-and-so… so you check your pile of business cards and Shazzzzaaaaam…! There it is…you call him and he gives you the solution. He was worth his weight in gold. That’s the importance of business relationships.
But how do you build business relationships when you don’t have time to call people or meet them for coffee? Heck, you never even know what city you’ll be in from one month to the next!
Well, that’s what I’m talking about. There is a way that works, time and time again. And here it is:
By engaging them through emails that show them who you are, what you’re about, and how they can benefit from working with you. Nobody wants emails coming into their inbox every day that scream SALES or REDUCED PRICES on a pile of stuff you may not even want. What do you do with those emails?
Same as me…you delete them.
Am I right? Of course! Those things are a waste of time and cyberspace.
However, when someone comes to your website and sees that you provide a product or service he may need, he signs up to hear from you. Then, over the next few weeks, he receives an email every few days that show him who you are…what matters to you…what you’re about…and what you can contribute.
These are short emails with stories and thoughts and suggestions about solving some of the problems he faces. No charge. No hard sell. Just freely offered ideas, suggestions and food for thought. As this guy reads them…he begins to like you…like what you seem to stand for.
Little by little he starts to feel like he knows you… and as he watches your response to things … he even begins to trust you a bit.
It doesn’t take a huge amount of trust for a contact to come to you for business. Just some…a little bit to get started.
That’s the purpose of these emails. It’s a very low key way to generously give of yourself and your wisdom and to receive great leads as a result.
Do you have time to write these emails…or do you even know how? Probably not. But I do. And that’s what I’m here for. To use my skills to help you market your skills to the people and businesses that need you.
Contact me and see for yourself.